If there was any doubt about Robicon’s sharp tongue, his submission on the ‘Gbewaa Enter10ment Chat Show’ erased it completely. Speaking without hesitation, he declared: “In the North, every artist is an underground artiste commercially.”
To Robicon, the fame that Northern artists enjoy within Tamale or among Dagbon people should not be mistaken for commercial breakthrough. He explained that when it comes to Ghana’s bigger music economy—streaming, endorsements, national rotation, and mainstream influence—Northern artists are still stuck at the underground level. No matter how popular they appear in the North, their impact cannot measure up to the dominance of acts from the South.
This hard-hitting statement reduced even the most celebrated names—Fancy Gadam, Maccasio, Fad Lan, and others—to underground status. It is a damning verdict that challenges not just the artists but the entire industry ecosystem in Tamale, from promoters to DJs, to rethink their role in commercializing the music scene. Robicon’s words may sting, but they ring as a wake-up call: until Northern artists break through commercially, they remain underground no matter how loud their applause at home is.
