HassanPMG is a Ghanaian music video director, talent manager, and creative entrepreneur whose influence continues to shape the new wave of Northern Ghana’s creative industry. As the manager and creative director of Ricch Kid — one of the most promising hip-hop artists emerging from West Africa — HassanPMG has played a pivotal role in the artist’s rapid rise.
Over the years, he has spearheaded Ricch Kid’s brand development, visual storytelling, and overall creative direction. Through his leadership, the “Ricch On Everything” label has grown into a movement that celebrates youthful ambition, authenticity, and African pride.
Their partnership reached a defining moment with the release of Ricch Kid’s fourth studio album, “TROUBLED YOUTH,” which is currently trending at No. 2 nationwide on Audiomack. The album is a deeply expressive body of work that captures the resilience, struggle, and triumph of today’s youth. It stands as a testament to Ricch Kid’s lyrical depth and HassanPMG’s visionary touch — from concept creation to video production and nationwide promotion.
Their collaboration merges strategic management with visual brilliance, a combination evident in Ricch Kid’s captivating music videos, bold promotional campaigns, and electrifying stage performances — notably his historic 30,000-capacity concert at the Aliu Mahama Stadium in Tamale (September 2024).
Together, HassanPMG and Ricch Kid symbolize a new generation of Northern Ghanaian creatives redefining hip-hop culture and expanding its influence onto national and international stages. Stream “TROUBLED YOUTH” by Ricch Kid — now trending on Audiomack!.
