The Happy Man Bitters Upper East Music Awards (HMB-UEMA) has grown to become a significant platform for recognizing and celebrating musical talents in the Upper East Region.
Spearheaded by Happy Man Bitters and its CEO, Dr. Emmanuel Bortey Borketey, the scheme has supported numerous artists, providing them with visibility and a sense of pride in their craft.
However, in recent times, the awards scheme has come under criticism, with some artists and industry players alleging that it has failed to fulfill its promises.
Importance of the Scheme
The UEMA is not just an awards ceremony; it is a movement that amplifies the voices of local artists and promotes the region’s culture. In an entertainment industry that often overlooks talent from smaller regions, the scheme stands as a beacon of hope.
Its importance lies in fostering healthy competition, inspiring creativity, and giving artists a platform to reach wider audiences.
Recent Criticism
Despite its achievements, some artists and stakeholders have raised concerns about unfulfilled promises, such as delayed prizes and inadequate organization.
These criticisms, though valid, have been aired in ways that some argue tarnish the reputation of the scheme and its organizers.
While transparency and accountability are essential, addressing grievances through dialogue rather than public disparagement could yield better results.
A Call to Artists
Artists have a pivotal role in the success of any awards scheme. Speaking up early when issues arise can help organizers address challenges promptly.
Constructive criticism should be embraced as a tool for improvement rather than a weapon to discredit.
Artists must recognize that the absence of sponsorships often leaves organizers with limited resources, making the scheme’s sustainability a collective effort.
Responsibility of Organizers
The organizers of the UEMA must also take serious allegations seriously and respond with professionalism. Putting emotions aside and addressing concerns constructively can strengthen the scheme’s credibility.
Open communication and transparency in operations will foster trust and encourage greater participation from artists and stakeholders.
Moving Forward
It is crucial for all stakeholders to come together and support the UEMA rather than undermine its importance. Collaboration and unity are essential to ensuring the scheme’s growth and sustainability.
Constructive criticism, mutual respect, and a shared vision will help elevate the awards to greater heights.
The efforts of Happy Man Bitters and its CEO, Dr. Emmanuel Bortey Borketey, in supporting the scheme must be acknowledged and celebrated.
Their commitment has been instrumental in creating this platform, and it is up to all of us to nurture it for the good of the region’s entertainment industry.
The UEMA is not just an awards scheme; it is a reflection of the region’s creative potential. Let us embrace it, work together, and ensure its continued success.
