IIn a remarkable career progression that highlights his dedication and influence in the media marketing space, Mr. Yussif Tahidu, affectionately known in media circles as JB Dandaawa, has been appointed the new Marketing Manager of Dream FM 88.1 MHz, popularly known as Zahansuma Radio.
With a career spanning several years in Northern Ghana’s vibrant radio industry, Yussif Tahidu brings a wealth of experience and insight to his new role. He previously served as Marketing Manager at both Radio Tamale and Radio North Star, two of the most respected media brands in the region. At each station, he played a pivotal role in building audience trust, improving brand visibility, and driving advertising partnerships.
His appointment at Dream FM is seen by many as a strategic move to strengthen the station’s commercial appeal and audience engagement. Known for his strong marketing acumen and deep connection with the grassroots, JB Dandaawa is expected to usher in a fresh wave of innovation and strategic communication at Zahansuma Radio.
The management, staff, and listeners of Dream FM have warmly welcomed his arrival, with many in the media space congratulating him for yet another milestone in his impressive journey. As the new chapter begins, all eyes are on JB Dandaawa to see how he will shape the future of radio marketing in Northern Ghana.
