In a recent interview with Kawastone on the ‘Zaa Kootu’ program on Zaa TV Ghana, popular Northern Ghana video director, Director Anas shared his perspective on the investment disparity between music videos by Maccasio and Fancy Gadam. The interview, which aired on July 10th, 2024, highlighted the different production needs of the two prominent artists.
Anas stated, “Maccasio Videos Doesn’t Need Investment As Compared To Fancy Gadam,” providing insight into the differing requirements for their music videos. According to Anas, Fancy Gadam, known for his singing, necessitates more visual and production investment to enhance his music. His videos often require elaborate sets, costumes, and special effects to align with the lyrical and melodic nature of his songs.
On the other hand, Maccasio, primarily recognized as a rapper, demands less investment in his music videos. Anas explained that for rappers like Maccasio, the focus is predominantly on the lyrical content and delivery, which means that their videos can be more straightforward and less dependent on high production values.
This distinction highlights a broader trend in the music industry where the genre and style of an artist significantly influence the resources allocated to their visual content. While singers may require more elaborate productions to match the aesthetic of their music, rappers can often rely on the strength of their lyrics and performance to engage their audience.
Director Anas’s comments provide valuable insight into the strategic decisions behind music video production and underscore the unique approaches needed to showcase different musical styles effectively.
