IsRahim, a leading force in the Northern music industry, has shaken the table with a blunt claim that the North cannot boast of a single true music promoter. In an explosive interview with Is Hassan Dablee on the All-Inclusive Show on Zaa Radio 99.3 FM, IsRahim boldly stated that those who call themselves promoters are nothing more than fans hiding behind the title.
“All those claiming to be promoters are actually fans with favorites,” IsRahim said. “They attack other artists under the guise of promoting, but in reality, they can’t even pick a single song and turn it into a hit by themselves. There’s no such promoter in the North.”
The artist went on to accuse these so-called promoters of betraying the trust of artists who pay them to promote their work. According to him, they often abandon paid projects the moment their favorite artist releases new music, channeling their energy into promoting those songs for free. “They take money from artists, promise to promote their songs for a month, but drop everything within three days when their favorite drops a new track,” he lamented.
IsRahim’s comments have sparked widespread debate in the Northern entertainment scene, challenging the credibility and professionalism of many self-styled promoters. His bold assertions raise critical questions about the integrity of the region’s promotional system and its impact on the growth of Northern music.
