Veteran, Edem has advised Artistes based in Northern Ghana to think beyond their comfort zone if they want to make it globally.
The Gbevu Nation Boss who stepped down to Tamale for the TV3 Mentor Auditioning this weekend revealed to the host of Trending, G Face, on NTV that, artistes have to see themselves as the Jeezys and the quality of their music, creativity and production should be of that match.
Edem who does 60% of his music in his native language, EWE, urge all artistes to make their music friendly as in singing or rapping with a style and pattern for those who don’t understand their language to be able to follow.
He added that, Artistes should always try to find out what is happening in their competitive space and what their targeted top Artistes are doing.
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