Sensational Ghanaian Hiplife artiste, Ishmael Mohammed Sherif who is known as Black Sherif says negative reviews are part of the entertainment business, hence he has no issues should fans be displeased with his music or some part of his brand.
According to the sensational trap crooner, he doesn’t always expect to hear positive feedback from his fans and music lovers, hence constructive criticism is always allowed but he does not dwell on that but use them as guidelines for his craft.
Speaking in an interview with Abeiku Santana on Okay FM’s Ekwansodwodwo segment, Black Sherif stated that he mostly views all the positive and negative comments about his music but he believes his fans and critics are also doing their jobs by giving their remarks about his craft.
The “Second Sermon” hitmaker also said that he has trained himself to understand the negative comments just to better his craft rather than feel emotional and angered by them.
He listens to negative comments, put them into consideration, and works on them just to come back better and stronger.