On Friday, the 23rd of February 2024, a significant demonstration unfolded in Tamale as Muslim youth from various schools and institutions rallied to express their discontent towards Bel Beverages, the manufacturers of Bel Cola, Bel Aqua water, and alcoholic drinks such as Bel Ice. The crux of their agitation stemmed from the revelation that the same machinery used to produce alcoholic beverages was also utilized in the manufacturing process of drinking water and soft drinks, which contravenes Islamic dietary laws.
The protest, organized by concerned youth groups, resonated with fervor as participants voiced their objection to Bel Beverages’ practices, citing religious principles as the foundation of their dissent. According to Islamic jurisprudence, the consumption of alcohol is strictly forbidden, and the use of machinery involved in its production for non-alcoholic beverages is deemed unacceptable.
In a unified display of defiance, the youth in Tamale gathered to underscore their dissatisfaction with Bel Beverages’ disregard for Islamic regulations. Their grievances highlighted not only religious sensitivities but also concerns regarding the integrity and purity of consumable products within their community.
Speaking at the demonstration, spokespersons for the youth articulated the gravity of the situation, emphasizing the importance of upholding religious values in all facets of life, including commerce and consumer goods. They demanded accountability from Bel Beverages and urged the company to rectify its manufacturing processes to align with Islamic guidelines.
The protest garnered attention across the region, drawing support from various segments of society sympathetic to the cause. Social media platforms buzzed with messages of solidarity, amplifying the voices of the aggrieved youth and galvanizing public discourse on ethical business practices and religious observance.
