Withdrawal of sponsorship of the Upper East Music Awards The CEO of Happy Man Bitters, headline sponsors of the Upper East Music Awards, has announced that his brand has officially put on hold any sponsorship for the scheme till further notice.
Making the announcement on his official Facebook account, he stated that his brands don’t want to be involved in any controversy, hence the decision to withdraw their sponsorship. The scheme has been subjected to several criticisms, with the latest being the disappointment expressed by the current Artist of the Year for the scheme. Read the full statement below. Hello, good souls.
My brand and I pledged GHc 20,000 to whoever emerges as winner of the Happy Man Bitters Upper East Music Awards 2021, AOTY, and God, who has always been our source from the beginning, provided us with the funds to enable us to fulfill the pledge. Once again, I wish the AOTY the best of luck and appreciate the short but fruitful time we spent together in my office last month.
Going forward, I advise my good friend Kabu Banks and his One Love Entertainment team to reconsider their decisions on hosting the annual award scheme because my brand and I seek peace and we try not to engage in any project with many controversies. On this note, our doors are closed temporarily till further notice concerning giving sponsorship or partnerships to UEMA. The doors are still open to any project that evolves around societal progress.